Legal
What this site stores in your browser.
The complete list — which is short, because nothing beyond necessary storage happens before you consent.
Before you consent
By default, analytics and advertising storage are denied. The Google tag script is not loaded at all. The only things stored are functional:
| Item | Type | Purpose | Lifetime |
|---|---|---|---|
| gatorscale_analytics_consent | localStorage | Remembers your consent choice so the banner does not reappear | Until you clear it or change your choice |
| gatorscale_tracking | sessionStorage | Holds campaign attribution (UTM parameters) for the current session so an enquiry can credit its campaign | Until the tab session ends |
| gatorscale_landing_page | sessionStorage | Records the first page of your session for the same purpose | Until the tab session ends |
After you allow analytics
Choosing “Allow analytics” loads Google Analytics 4, which sets its own cookies (the _ga family) to distinguish visitors and sessions, per Google's documentation and retention settings. Where the site operator has configured them, Google Tag Manager and Meta Pixel load only after the same consent and set their own cookies for campaign measurement.
Changing your choice
Use Privacy preferences in the footer of any page to reopen the consent banner and change your choice. Choosing “Necessary only” updates Consent Mode to denied for analytics and advertising storage. To remove already-set analytics cookies entirely, clear cookies for this site in your browser after changing the choice.
No dark patterns
Both consent options are presented with equal weight, the default is denial, and declining costs you nothing — every page works fully without analytics consent.
Next step
Start with an assessment, not a sales call.
Answer six questions about your area and follow-up capacity. You get a readiness result, a recommended first test and the risk most likely to cost you mandates — before anyone contacts you.