Operating models
The same system. Run differently.
These are not packages with feature lists. Who owns follow-up changes the routing; how many people read a report changes the reporting. Choose by how your practice actually operates.
Self-identification
Find yourself in one row.
The honest differences between the three models sit in four places: ownership, routing, reporting, and the failure mode each one has to defend against.
| Individual agents | Teams | Agencies | |
|---|---|---|---|
| Follow-up owner | The practitioner, personally | A named owner per enquiry | A named owner per area-pipeline |
| Routing decision | None — but escalation during busy hours is defined | Explicit rule: area, type, rotation or capacity | Per-area, with departure-proof re-routing |
| Reporting | One page, one behaviour to fix | Member ratios + team comparison | Practitioner, area and portfolio layers |
| Binding constraint | Capacity | Allocation | Consistency of definitions |
| Characteristic failure | Silent overload | Diffusion of responsibility | Definition drift |
The models
Each model, in depth.
Investment
How the money works — for all three.
No prices are listed on this site, deliberately. Two structural facts hold across every model.
- Ad spend stays yours
- Campaign media budget is controlled by the practitioner or agency and is separate from setup and management. You always know what is media and what is work.
- Value is measured in mandates
- The three-month system structure — setup, management, growth — aims at mandate outcomes, not marketing activity. Reporting is built to make that assessable rather than assertable.
- No guaranteed outcomes
- Results depend on budget, market conditions, area demand, offer quality and follow-up speed. Anyone guaranteeing listings is selling you their confidence, not a system.
Start the assessment — pricing conversations follow structure
Next step
Start with an assessment, not a sales call.
Answer six questions about your area and follow-up capacity. You get a readiness result, a recommended first test and the risk most likely to cost you mandates — before anyone contacts you.