Legal
Terms of service.
The commercial ground rules, stated plainly: what is provided, what is not promised, and how engagements start, pause and end.
1. What these terms cover
These terms govern use of this website and, together with any written engagement agreement, the services GatorScale Media provides: pipeline system design, campaign setup and management, qualification and routing infrastructure, and reporting. Where a written engagement agreement exists, it prevails over these terms to the extent of any conflict.
2. Services and scope
Each engagement's scope is agreed before work starts — typically following the three-month structure of setup, management, and growth. Work outside the agreed scope requires agreement, not assumption, on both sides.
3. Ad spend
Campaign media spend is separate from setup and management fees, and remains controlled by the practitioner or agency. GatorScale Media does not hold client media budgets unless explicitly agreed in writing. The client is responsible for the ad account's standing with the platform unless a managed-account setup is agreed.
4. No guaranteed outcomes
GatorScale Media does not guarantee listings, mandates, appointments, enquiry volumes or costs. Results depend on campaign budget, market conditions, area demand, offer quality and follow-up speed — several of which are outside GatorScale Media's control. Any projection given is an estimate, not a commitment.
5. The client's obligations
Campaign performance depends on the client's side of the system: honest capacity information, follow-up within the agreed response window, outcome recording, and lawful standing to practise — including, for property practitioners, registration and a valid Fidelity Fund Certificate where the law requires one. GatorScale Media may pause work where these obligations lapse in a way that exposes consumers or the client.
6. Pausing and stopping
Campaigns can be paused or stopped on request. On termination, GatorScale Media reviews with the client: what was spent, what was learned, what assets and routing were set up, and the handover or shutdown of active ads, forms, lead delivery and reporting access. Enquiries captured for a client belong to that engagement and are not redistributed.
7. Intellectual property
Campaign assets produced for a client (creative, copy, forms) are for that client's engagement. GatorScale Media's underlying methods, frameworks and system designs remain GatorScale Media's. Published research on this site is © GatorScale Media and may be quoted with attribution and a link.
8. Confidentiality
Each party keeps the other's non-public commercial information confidential. Client results are published only under the proof standard on this site: written permission, agreed figures, right of reply.
9. Liability
To the maximum extent South African law permits, GatorScale Media's aggregate liability under an engagement is limited to the fees paid for the services giving rise to the claim, and neither party is liable to the other for indirect or consequential loss. Nothing in these terms limits liability that cannot lawfully be limited.
10. Term and termination
Engagements run for the agreed term. Either party may terminate for material breach unremedied within a reasonable notice period. Sections on confidentiality, IP and liability survive termination.
11. Governing law
These terms are governed by the law of the Republic of South Africa, and disputes fall under the jurisdiction of the South African courts.
12. Changes
These terms may be updated; the current version lives at https://gatorscalemedia.com/terms/ with its date shown above. Engagements in progress are governed by the version agreed at engagement start unless both parties agree otherwise.
Next step
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